Netflix Is Testing A Pricier Subscription Tier

Netflix is apparently piping up the suite of movies, entertainment shows and documentaries in 4K resolution in a whole new format. The new Netflix subscription tier, dubbed ‘Ultra’, will offer a layer of high dynamic range (HDR) color and contrast added on top.

The ‘Ultra’ tier is expected to cost around $17 monthly and will initially roll out in the United States alone. It will require a compatible TV (4K television units preferred) – however – some people said that the new features could be tested on PC monitors as well.

Meanwhile, the Ultra tier will also provide simultaneous streaming across four devices. This is what the Premium tier currently offers – and why many users are afraid of potential downsizing of the Premium package. If the Ultra tier gets all of these features, the Premium level may get halved.

Netflix confirmed the testing and told CNET that the company is “testing slightly different price points and features to better understand how consumers value Netflix”.

The company’s spokesperson also said that changes like these may not actually go beyond the testing phase. As he said, “Not everyone will see this test and we may not ever offer the specific price points or features included in this test.”

Netflix Must Be Careful At This Point

The entertainment streaming giant currently has a hefty portfolio of compelling and original shows and films – and can pretty much do what it wants when it comes to its pricing and services. However, the new tier must not downsize the existing packages – at least if Netflix doesn’t want to lose a whole bunch of people (who may transfer to another alternative).

This is why playing too fast and losing its pricing plans could see Netflix open new video streaming upstarts and seeing disgruntled customers jumping over to Amazon Prime Video.