Well, as it says “Taken to the Extreme”, the Apple has unveiled its bigger the better iPhone. With super retina size and with the largest display, Apple has launched its iPhone XS, XS Max and XR. These beauties and revolutionized phones have smartest yet most powerful chip. Apple claims that they are “brilliant in every way”.

The all new three iPhone XS, iPhone XS Max and iPhone XR have many same fundamental features introduced with their predecessor, with corner-to-corner screens, and “true-depth” camera system enables Face ID facial-recognition technology for unlocking the phone with difference to their sizes and some features.

Apple’s chief design officer Jonathan Ive during a video presentation at Steve Jobs Theater said, “The iPhone X described our vision for the Smartphone. Today we’re extending that vision across three new products.”

iPhone XS, XS Max

The Design, Display and the Powerful Processor

Apple has finally upgraded its previous X model with two new devices, the iPhone XS and the iPhone XS Max. Both these flagships are available in gold, silver and space grey with the big difference in their sizes. The XS has a 5.8-inch OLED screen and packs in 2.7 million pixels while the XS Max has a 6.5-inch OLED screen and 3.3 million pixels and plays 4K video as well. The OLED panels in iPhone XS allow for an HDR display with the industry’s best color accuracy, true blacks, and remarkable brightness and contrast. They’re the sharpest displays, with the highest pixel density, on any Apple device.

These iPhones are with the smartest and most powerful chip in a Smartphone, which is known as A12 bionic. Apple says it is the first seven nanometer chip to be used in a smart-phone and it has capacity of  running five trillion operations per second compared to the A11 bionic’s 600 billion. It has 6.9B transistors, a six-core CPU, four-core GPU and an eight-core neural engine.

The Camera and the Beauty

Both of the iPhones have a dual-camera system on their rear. One of these is a 12MP wide-angle camera that has a new image stabilization sensor and it’s supported by a 12MP telephoto camera that has 2x optical zoom. It also has 7MP front True-Depth camera. The front True Depth camera that allows for its Face-ID facial recognition. Apple has put a lot of its effort into camera software and says it’s improved its bokeh technology to allow field of depth editing of photos. The Smart HDR, leveraging multiple technologies — like faster sensors, an enhanced ISP, and advanced algorithms — Smart HDR brings more highlight and shadow detail to your photos. iPhone XS has even more sophisticated bokeh, or background blur, for stunning portraits. The True-Depth camera generates a precise depth map to keep you in focus against a blurred background. The camera sensor features deeper and larger pixels.  Deeper camera is there to improve image reliability and larger to allow more light to hit the sensor, which works efficiently in low light.

While comparing, iPhone XS has a 30 minute longer battery life and the XS Max will last for up to an hour and half longer. Both the XS and XS Max will have the option of more storage than any other iPhone. Both have 64GB, 256GB or 512GB of internal capacity. The iPhone XS will start at $999 and the XS Max will start from $1,099.

The iPhone XR

With a 6.1-inch LCD phone called the iPhone XR, company says it has liquid retina screen. It is the first edge-to-edge LCD handset available for the users. The breakthrough LCD display is the most sophisticated and with best color combination accuracy. By this it makes everything you see look true to life.

Like the iPhone XS and XS Max, it has the A12 bionic chip, the Face-ID, and have no home button. It has the same True-Depth Camera on the front. However, the XR only has a single 12MP wide-angle camera on its rear and it doesn’t have Force Touch. The XR is being made available in white, black, blue, yellow and coral. The company is also making a Product Red version of its phone. All of the versions are made of an aluminum band with a glass rear. Apple says that iPhone XR has most tough front glass in a Smartphone; it is sealed and precision-fitted with the aerospace grade aluminum band. That helps to create an enclosure that’s water resistant up to 1 meter for 30 minutes. It says that iPhone XR even resists spills from drinks like tea, soda and other.

When it comes to cost, the iPhone XR is set to start at $749 and come with three different storage options: 64GB, 128GB and 256GB.