BBC research and development comes with idea of sharing safe and secure suing data. Thus they introduced a BBC Box, the personal cloud which aims to rewrite the rules on the internet privacy. The research and development is exploring new ways of storing and using data, especially personal data, and the potential benefits they could bring.

Well, it is prototype device that pulls together data about you into one place. It is powered by a Raspberry Pi computer and runs using the Databox personal data management system.


The media tycoon BBC launched a personal cloud that not only collects up your data from services like Spotify, Instagram, and others. Not only collects the data but promises to make interesting mashups like recommendations and more without demanding that you share your private information online. Besides that, it is part of a research project into ways people can control access to their personal data, at a time when trust in services like Facebook, Google, and others is pointedly low.

Hardware to save local copies of data in preference to the cloud aren’t new, of course. Network-attached storage (NAS) transitioned from business to home use some time back, and we fairly regularly see “personal server” projects which promise eavesdropping-free email, phone backups, and more. This BBC project, however, looks to go further than that.

Once this data has been gathered, the participant can run apps on the BBC Box to process it locally, which creates insightful visualizations for the participant to reflect on. We have developed a Profiler app that uses this data to create an anonymised profile of the person using the BBC Box that indicates what sort of cultural activities they might enjoy.

On the other hand, a second BBC Box app – a travel companion, uses open data together with personal data to deliver on-demand and tailored content and information about places you might want to visit in the world.