The Porsche Design has teamed up with Puma in launching of their luxurious collection of high-end sportswear, lifestyle wear, footwear, and other accessories. The Sportswear firm Puma has with Porsche Design, in order to revise the sports wearing fashion trends in the market. Puma has announced it has replaced Adidas by Porsche as its partner last. And now after collaboration both have presented the first shoes and garments accessories.
For Porsche Design, the company wish Puma will draw a younger audience to its stores. While the sportswear brand expects to attract some of the car brand’s big spending customers.
Porsche Design and Puma
The standard of being “ready to react” underpins the entire range, which includes active wear and vacation sportswear plus sports-inspired statement looks. The collection sets new functional and trend-setting standard due to modern features and materials. This material includes, Dual Thermo-R technology, which responds to skin temperature, breathable EvoKNIT sneakers. It is used to produce functional knitted zones, PUMA CELL technology plus unique Hybrid and blocking cushioning systems.
With Puma’s innovative performance technologies for a luxuriously sporty collection featuring cushioning systems, seam-sealing knits, and lightweight fabrics. Well the 2019 collection will have apparel and sportswear. These includes polos, zip-up hoodies, jackets, parkas, sweatpants, shorts, long sleeve shirts, windbreakers, sneakers, gym bags, and performance tees.
“This is a joint attempt to strengthen both brands over the long term,” Puma Chief Executive Bjorn Gulden says. “We can do more innovative things because customers are prepared to pay for them… In our sector, you are always under price pressure.”