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Talking about quality-wise, LG Signature OLED TV R is a rolled TV is on-par with LG’s other 4K OLED screens this year. And it’s also powered by the second generation Alpha 2 processor. The OLED TV R will also feature LG’s latest WebOS release, which adds support for Amazon’s Alexa virtual assistant. While, just like Samsung, LG is also adding Apple’s AirPlay 2 standard, as well as HomeKit integration.

LG Electronics is finally putting that technology into something you can actually have, the Signature Series OLED TV R. It might look like a normal 65-inch TV at first, but hit a button and the OLED screen slowly rolls into its brushed aluminum case. So, instead of being a giant black mirror, you will have a with a high-tech credenza.