Match Group and the media brand Betches are partnering to launch an iOS app. This app will allow users to help their friends pick out potential dates. The app is called Ship app. not only that, it lets users swipe for their friends and chat about profiles, so even if your best friend is in a relationship, he or she can download the app and look around for you. besides your friends, you family, like mother, father and brother could also download it and chat with each other.
The user can download the app and then create a group of people who are allowed to swipe for you. Everyone is put together in a group chat where they can discuss many things. Besides that, they can share GIFs, and chat generally as well.
Ship App
Ship app could stand out by creating a different behavior than we’re used to on most chatting apps. More importantly, it comes from the popular, female-oriented content machine Betches. They produces a website, Instagram account, and podcast, among other things. It has a massive following across various platforms.
The app, which launches, allows a single user to create a group of people who are allowed to swipe for them. They’re all put together in a group chat within the app where they can discuss profiles, share GIFs, and talk more generally.
Friends can see profiles based on their single’s friend’s preferences. So if the single person only wants to see matches four miles away from them, the app will show their friends people four miles from wherever they’re located. If a friend sees someone they think would be a good match, they can swipe right on them. So, by doing that, it can bring their profile into the group chat. The Ship app still requires the single person and the potential match to like each other before they can chat.
What differentiates this match launch from any other is that Betches already has a built-in, dedicated audience. The company has more than 6 million Instagram followers, and it says 3 million unique visitors come to the site monthly.
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