While, coming to protection and privacy of web browsing, Chrome and Firefox has taken some serious steps towards the issue. Now it’s time for Apple Safari to have tracking and other web protection measurements. Earlier, Google Chrome and Mozilla Firefox have lately taken stronger actions against unscrupulous and illegal tracking by websites and third parties. The Apple fans and Safari users are waiting for the kind of measurement from the company as well.

Now, Apple published a policy governing how its Safari browser will block advertisers and websites from tracking you online. And it will take strong action for anyone who tries to spoil its approach.

Apple Safari Tracking Protection

It is implemented within WebKit itself, the open source web browser engine used by Safari on macOS and iOS, the App Store, Mail, and quite a few third-party apps even on Linux. After announcing the new policy, it blacklists a number of tracking practices. Apple said, “Harmful to users because they infringe on a user’s privacy without giving users the ability to identify, understand, consent to, or control them”.

According to reports, Safari started blocking all such cross-site tracking two years ago. Whereas, Firefox started doing it in June, Microsoft is working on similar technology with Edge, and Google has begun something of a crackdown in Chrome. Butt safari has implemented it late than other browsers.

Well, websites can use sneaky methods like fingerprinting and super-cookies to try to evade those privacy protections, and Apple doesn’t like that one bit. The company announced that it is incorporating a number of new anti-tracking algorithms to block all known tracking practices that violate its new privacy policies. “If we discover additional tracking techniques, we may expand this policy to include the new techniques and we may implement technical measures to prevent those techniques.”

So, the latest policy restore for WebKit comes as the use of ad-blockers and other anti-tracking software continue to increase amidst rising privacy concerns among internet users. On the other hand, Mozilla and its Firefox web-browser have traditionally been at the forefront of the fight against surreptitious tracking by advertisers, and have implemented some of the strongest anti-tracking policies over the years.