Well, it’s time to buy the things online; the shopping by self is getting obsolete day by day. With the innovation in technology now people try to save their time, especially when it comes to shopping or buying anything. In past few years, sportswear companies like Nike’s SNKRS App and Adidas have turned to technology to make sneaker shopping safer, particularly for highly coveted models.

Technology is something the industry desperately needed, and these efforts by companies like Nike are validated when brick-and-mortar launches go wrong and have to be canceled because of issues with crowd control.

Apps Takeover

Few years back, when Nike launched its Air Jordan XI “Concord,” in 2011, there were violent incidents happened in the shopping malls. As then most shoe stores sold pairs on a first-come, first-served basis, which led to physical fights between people who were trying to line up outside their local shop.  But now, a lot has changed.

Recently Nike has launched its sneakers based app called SNKRS, which becomes the trending app for men in no time. This digital-first strategy than the drop of the long-awaited 2018 edition of the Concord XIs, which re-released on December  without any chaos, thanks in large part to mobile apps like Nike’s SNKRS. The men’s version of the shoe sold out in minutes everywhere, from Nike’s own SNKRS app to online sites including Champs Sports, Finish Line and Foot Locker.

Currently the apps play a most important role in companies’ e-commerce business. And companies like Nike and Adidas are investing a lot in this field. Many of Nike’s most desirable shoe drops are now happening on its SNKRS app, where it uses technologies like augmented reality to let people purchase shoes. But the question rises about the risks the customers will take in order to get the shipment. How will they company make sure that, the shipment reaches the right person or owner. So, there is lot more to be done in digital shopping.